BEHIND THE BRAND

"Panikeke is the Pacific Term for ‘Pancake’; Usually comes in the form of a pancake deep fried ball or our founders favourite which is the flat fried pancakes smoothened in strawberry jam"

For our founder, this iconic island treat has played a pivotal role in their upbringing. From frying up Panikeke's in the kitchen before the age of five, to feed the family and to being the number one go to dish when there's nothing to eat in the cupboards.

The story of the humble Panikeke has always held a deep connection with our founder and inspires many memories of the humble beginnings growing up in South Auckland.

"'My grandmother Siliva, loved panikekes and I would always cook her the flat panikekes with a fresh cup of tea everyday, this was a daily ritual for us. It's what kept us full when we had nothing to eat, my Nana always reminded me that when there's nothing to eat, there will always be flour and sugar in the cupboard, water in the tap and with that you can make pancakes. This taught me how to be resilient and most of all the art of being resourceful, creating something so delicious and fulfilling from absolutely nothing!" -kiteli

We believe these humble beginnings have helped create Panikeke, in shaping it to become a brand inspired and created for the Pacific.

Panikeke is the Pacific Beauty Shop, your local beauty supply store!! Specialising in everything beauty galore from our own line of Pacific inspired skincare products, jewellery, trendy accessories, fashion, gifts and more!

ABOUT

Founded in a small room in the suburbs of South Auckland, by a Young Pacific Entrepreneur.

Panikeke was created in early 2016, out of the pure frustration of not being able to find pacific made products or any products at all that were made using Pacific ingredients.

Most importantly the frustration our founder encountered along the journey of being told numerous times that there was no market for a pacific inspired brand.

To fill this void and to prove the naysayers wrong, our founder created Panikeke (originally named Pancake) as a space to sell all his failed pacific made products and now fast forward a few years later with many Panikeke goodies being sent across the world - Panikeke was born!

Panikeke is THE Pacific Beauty Shop, your local beauty supply store! We started humbly at the Otara Flea Markets, to local markets around the Auckland area, to humbly opening our very own brick and mortar store in the heart of South Auckland in 2020 admits a global pandemic.

Panikeke was founded on tough and humble foundations and this is what has carried us along our journey #TYJ

The Panikeke brand is forever growing and evolving! We created Panikeke for the Pacific! Taking Pacific wear to another level!

At Panikeke, We cant wait to see what panikeke goodies come out of the panikeke kitchen next and what awaits us in the Panikeke future!

#kiteli

PANIKEKE PRESS

AS SEEN ON COCONET TV

"Mr. Panikeke; The mind behind your favourite "seki hoops"...

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"What started out as a stall at the Otara flea market has now transformed into a fashionable business for pacific beauty products and accessories."..

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AS SEEN ON MPP

"Award speaks volumes for aspiring Pacific entrepreneurs..."

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